Getting served with a cease and desist letter can be a stressful experience, particularly if it’s your first time receiving one. Though it’s not a legal document, this letter could lead to a lawsuit if you don’t respond to it in a
Does your business create original assets and/or materials? If so, you’ve likely already given some thought about how best to protect your intellectual property. The two main ways to protect your work are copyrights and trademarks. Though many people believe these
Our brains respond differently to names over other words that are generally used but lack any well-established association. Endorphins excite our brains when we hear the sound of a name with which we have established a positive recognition. Such a positive